Google Analytics
Every page of your new site will have Google analytics installed which will allow you to do the following:
.
Cross Channel and Multimedia Tracking

Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
API and developer platform
Export data, create integrations, and develop client applications with the Google Analytics. Customize Google Analytics tracking with the Google Analytics
Advanced Analysis Tools
Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.
Analysis Intelligence
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.
Custom Variables
Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.
Data Export
Export your data with the Google AnalyticsData Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
Sharing and Communicating

Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
Sophisticated administrator and user controls
Control how sensitive data is shared and which reports are available to users on your account.
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
Geo Targeting
Identify your most lucrative geographic markets.
Funnels
Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.
Spark lines
Thumbnail size graphics save you clicks and summarize the data in your report.
Score cards
See summary metrics in the context of historical or site average data.
Google Integration and Reliability
1st party cookie
Google Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy.

