Pay per Click
Pay per click, and in particular Google Adwords, can be a cost efficient way to acquire customers cheaply.
Most people do not know what they are doing and can waste a lot of money with this. We can help you with a more intelligent approach that may include some of the following:
- Perform proper keyword research by using proprietory software to spy on your competitors websites and advertising campaigns and find out what keywords and advertising text is working for them.
- Use that as a starting point, and put tracking code on your website. We will be able to test further and see which keywords and adverts perform the best.
- Create different versions of your landing page specifically targeted for your most important keywords and adverts.
- Create more alternative versions of your landing page, with a different sales pitch, and randomly present them, and track which ones are most succesful.
Everything should be tracked and tested, as it is just not possible to get the best results with guesswork.
If we do all that, we will have reduced the cost of customer acquisition to the lowest possible, and we will know exactly what that is.
If you know the lifetime value to you of a customer, and it is greater than the cost of acquisition, we can roll out the advertising campaign to maximise traffic and therefore also your profit.